Home fitness is one of the fastest-growing fitness trends; it’s quickly become a powerhouse driving a multibillion-dollar revolution in virtual workouts.
Currently, thousands of fitness influencers dominate digital platforms, and it seems hard to navigate between them. That’s why our study aimed to identify the workout wizards sitting at the beating heart of virtual fitness.
To curate the top 50, we scrutinized the follower counts of each influencer across Instagram, TikTok, and YouTube (as of November 2023). Additionally, we tallied the individual global search volumes sourced from Ahrefs’ SEO tool. Finally, we employed a strategic weighting system based on followers and global search volume to establish a fair ranking.
Our findings reveal an incredible 707.9M followers overall getting involved in these fitness fiestas, with a combined global search volume of 3.8M. Fun fact: 26 of the top 50 are female influencers, inspiring 410.4M followers to sweat with a smile.
For a healthier 2024, we unveil the top 50 fitness influencers and present the inspiring top 10 female and male influencers, inviting you to join the fitness revolution with much more knowledge already at hand.
Key Insights of 2024’s Fitness Galaxy:
- Total Followers and Global Search: The top 50 fitness influencers have 707.9M followers, with a global search volume of 3.8M.
- USA Steals the Show: 23 influencers are waving the U.S. flag.
- Platform Follower Distribution: Instagram leads with 51% (359.4M), followed by TikTok at 23.93% (169.4M), and YouTube at 25.29% (179M) among the top 50 fitness influencers.
- Rise of Female Fitness Influencers: In a significant industry shift, 7 out of the top 10 and 26 of the top 50 fitness influencers are women, boasting 410.4M followers (58%) and a 2.26M global search volume.
- Male Fitness Influencers Lag Behind: Despite traditional norms, only 3 male influencers rank in the top 10 and 24 in the top 50, holding a notable but lesser 297.6M followers (42%).
World’s 50 Most Popular Fitness Influencers across Instagram, YouTube, and Tiktok [Infographic]
![World’s 50 Most Popular Fitness Influencers across Instagram, YouTube, and Tiktok [Infographic]](https://blog.nfsupplements.com/wp-content/uploads/2023/12/The-Worlds-Top-50-Fitness-Influencers-2024-Infographic_Adjusted.jpg)
World’s 10 Most Popular Female Fitness Influencers, 2024
Marking a shift from male dominance, 7 of the top 10 and 26 of the top 50 fitness influencers are now women, with 410.4M followers (58%) and a 2.26M global search volume.
Now, meet our list of the top 10 female influencers reshaping the fitness landscape. With a collective reach of 223.4M followers, these powerhouses, from Sommer Ray’s dynamic workouts to Chloe Ting’s accessible routines, bring a unique and inspiring touch to the fitness narrative.
1. Sommer Ray – 38.9M Followers 🏋️♀️
Meet Sommer Ray, a former youth competitive bodybuilder turned fitness sensation. As the leading female fitness influencer in the US, she has an impressive 38.9M followers across Instagram (25.1M), TikTok (12M), and YouTube (1.8M).
Sommer Ray commands the 4th highest global search volume of 291K, showcasing a massive online presence. She continues to inspire millions to embrace a healthy lifestyle. With 38.9M followers, she’s not just a pretty face – she’s a personal trainer on FitPlan, where you can lift weights alongside your favorite influencers.
- Instagram: @sommeray (25M)
- YouTube: @sommerray5226 (1.8M)
- TikTok: @sommerray (12M)
- Global Search Volume: 291K
2. Chloe Ting – 28.2M Followers 💪
Chloe Ting isn’t just a fitness influencer; she’s a game-changer in at-home workouts. Hailing from Australia she has garnered a dedicated following of 28.2M.
Her at-home workout routines on Instagram (2.6M) and YouTube (24.9M) resonated quickly with worldwide audiences. Chloe’s impact is evident with the 2nd highest global search volume of 355K. She is popular for challenges like ‘Abs in Two Weeks’ and ’10-minute workouts.’
- Instagram: @chloe_t (2.6M)
- YouTube: @chloeting (24.9M)
- TikTok: @chloeting (660.9K)
- Global Search Volume: 355K
3. Sofie Dossi – 25.6M Followers 🤸♀️
You might recognise Sofie Dossi, the contortionist and America’s Got Talent finalist. She is captivating audiences with her flexible tricks and spine-twisting stunts. With 25.6M followers, Sofie acquired a global search volume of 53K, thanks to her unique training regimens.
- Instagram: @sofiedossi (4.4M)
- YouTube: @SofieDossi (9.1M)
- TikTok: @sofiedossi (12.1M)
- Global Search Volume: 53K
4. Anllela Sagra – 21.9M Followers 🏆
Anllela Sagra’s fitness journey began with multiple figure competition wins. Representing Colombia, she cultivated a massive following of 21.9 million. Her fitness journey, documented on Instagram (21.5M) and YouTube (393K), inspires many. Transitioning from fashion model to fitness sensation, Anllela offers workout routines and nutrition plans through her app, Anllela Sagra Fitness.
- Instagram: @anllela_sagra (21.5M)
- YouTube: Anllela Sagra (393K)
- TikTok: @anllelasagra08 (7.2K)
- Global Search Volume: 65K
5. Tammy Hembrow – 20.2M Followers 👩👧👦
Tammy Hembrow became an internet sensation by documenting her life before and after becoming a mother. With 20.2M followers, mostly from Instagram (17M), Tammy inspires many with her post-pregnancy physical transformation, focusing on helping women feel their absolute best.
- Instagram: @tammyhembrow (17M)
- YouTube: Tammy Hembrow (1.3M)
- TikTok: @tammyhembrow (1.9M)
- Global Search Volume: 76K
6. Pamela Reif – 19.9M Followers 🏠
Pamela Reif gained internet fame at 16 and now has 19.9M followers. Starting with lifestyle posts, she quickly became a fitness sensation. Pamela’s home workout plans propelled her into the limelight, offering a way for people to take fitness into their own hands.
- Instagram: @pamela_rf (9.3M)
- YouTube: Pamela Reif (9.7M)
- TikTok: @pamela_reif (915K)
- Global Search Volume: 127K
7. Demi Bagby – 18.4M Followers 🏋️♀️
Demi Bagby’s fitness portfolio spans CrossFit, bodybuilding, and various athletic activities, amassing 18.4M followers. Her fame skyrocketed after a miraculous recovery from an accident that initially left her bedridden and paralyzed.
- Instagram: @demibagby (2.8M)
- YouTube: Demi Bagby (1.3M)
- TikTok: @demibagby (14.3M)
- Global Search Volume: 39K
8. Yanet Garcia – 16.9M Followers 🌪️
Yanet Garcia, the 3rd highest (65K) global search volume out of the top 50, is popular for her ‘flawless’ figure, and maintains her physique with a strict diet and fitness routine. With 16.9M followers, her content revolves around dedication to health and fitness, inspiring many to embark on their workout journeys.
- Instagram: @iamyanetgarcia (14.9M)
- YouTube: Yanet Garcia (393K)
- TikTok: @iamYanetGarcia (1.3M)
- Global Search Volume: 65K
9. Michelle Lewin – 16.9M Followers 💪
Michelle Lewin’s ‘ultimate strength routine’ incorporates exercises hitting key muscles from every angle. With 16.9M followers, she aims to make exercise enjoyable and offers multiple formats of personal training.
- Instagram: @michelle_lewin (14.9M)
- YouTube: Michelle Lewin (664K)
- TikTok: @michellelewin_ (1.3M)
- Global Search Volume: 300K
10. Kayla Itsines – 16.6M Followers 💪
Kayla Itsines, co-founder of Sweat and co-creator of the High Impact with Kayla programs, is an Australian fitness guru with 16.6M Instagram followers, 401K YouTube subscribers, and 249K TikTok followers. Known for her Bikini Body Guides, Kayla inspires a global fitness community with a search volume of 38K.
- Instagram: @kayla_itsines (16.2M)
- YouTube: Kayla Itsines (401K)
- TikTok: @kayla_itsines (249K)
- Global Search Volume: 38K
World’s 10 Most Popular Male Fitness Influencers, 2024
Among the 50 most followed fitness influencers, 24 male fitness gurus are actively contributing to a healthier and fitter world with a combined follower base of 297.6M.
Surprisingly, male fitness influencers are less dominant than expected, with only 3 in the top 10 and 24 in the top 50. Despite this, they still hold a significant influence, commanding a combined following of 297.6 million, 42% of the total among top influencers.
Now, we are presenting the fitness realms with revered gurus leading the pack in our top 10 male influencers. Uncover the transformative insights of Thibaud Delapart (Tibo InShape), Chris Bumstead (Cbum), and David Michigan as they guide and inspire millions on their wellness journeys.
1. Thibaud Delapart (Tibo InShape) – 27.9M Followers 💪
Thibaud Delapart (Tibo InShape) is one of the biggest TikTok stars in France, most famous for his bodybuilding expertise.
While he holds the 19th position for global search volume, his dominance in the male charts is evident, propelled by his substantial follower base. His YouTube channel(12.1M) focuses more on his fitness regimens, whereas his TikTok(10.1M) sees a funnier side of him, often undertaking humorous stunts with his friends.
Thibaud’s relatability allows him to connect well with his 27.9M followers.
- Instagram: @tiboinshape (5.7M)
- YouTube: Tibo InShape (12.1M)
- TikTok: @tiboinshape (10.1M)
- Global Search Volume: 59K
2. Chris Bumstead (Cbum) – 27.1M Followers 🏋️♂️
Chris Bumstead, the mind behind CbumFitness, offers a workout for everyone. With 27.1M followers, his YouTube channel (3.5M) and TikTok (4.6M) focus on custom-designed workouts, contributing to the highest global search volume of 650K.
- Instagram: @cbum (19M)
- YouTube: Chris Bumstead (3.5M)
- TikTok: @cbum (4.6M)
- Global Search Volume: 650,000
3. David Michigan – 19.3M Followers🧠
David Michigan combines training programs with hypnosis sessions to help individuals reach fitness goals. With 19.3M followers, David’s unique approach, documented on Instagram (18.7M) and YouTube (107K), contributes to a global search volume of 1,800.
- Instagram: @davidmichigan (18.7M)
- YouTube: David Michigan (107K)
- TikTok: @davidmichigan (505.9K)
- Global Search Volume: 1.8K
4. Sahil Khan – 17.7M Followers 💪
Sahil Khan, a celebrated Indian bodybuilder and entrepreneur commands 17.7M followers. Sahil’s fitness journey extends beyond personal achievements to gym ownership. With a significant following on Instagram (11.4M) and YouTube (3.1M), his global search volume is 74K.
- Instagram: @sahilkhan (11.4M)
- YouTube: Sahil Khan (3.1M)
- TikTok: @sahilkhan (3.2M)
- Global Search Volume: 74K
5. Noel Deyzel – 16M Followers 🚀
Noel Deyzel, a fitness enthusiast from South Africa, motivates his 16M followers through inspirational videos and lifestyle advice. With a focus on changing lives through fitness, Noel’s content, especially on TikTok (6.8M), garners a lot of attention, resulting in a global search volume of 37K.
- Instagram: @noeldeyzel (4.7M)
- YouTube: Noel Deyzel (4.5M)
- TikTok: @noeldeyzel (6.8M)
- Global Search Volume: 37K
6. Jeff Cavalier (ATHLEAN-X™) – 15.9M Followers 🏋️♂️
Jeff Cavalier, a professional physical therapist and strength coach, created the ATHLEAN-X™ workout program with 15.9M followers. His training system, featured on YouTube (13.5M), is one of the most popular online fitness guides, contributing to a global search volume of 37K.
- Instagram: @athleanx (2.3M)
- YouTube: ATHLEAN-X™ (13.5M)
- TikTok: @athleanx (59.5K)
- Global Search Volume: 37K
7. Ulissesworld Maddy – 12.3M Followers 🌍
Ulissesworld Maddy, a personal coach, offers custom meal and workout plans to his 12.3M followers. With a focus on personalized fitness, Ulissesworld Maddy’s content, particularly on Instagram (8.7M), contributes to a global search volume of 800.
- Instagram: @ulissesworld (8.7M)
- YouTube: Ulissesworld (608K)
- TikTok: @ulissesworld (3M)
- Global Search Volume: 800
8. Chuck Kirkendall (Kali Muscle) – 12M Followers 🏋️♂️
Chuck Kirkendall, known as Kali Muscle, believes in consistency and commitment to fitness transformations. With 12M followers, Chuck’s videos focus on building muscle without significant equipment, contributing to a global search volume of 30K.
- Instagram: @kalimuscle (1.2M)
- YouTube: Kali Muscle (3.6M)
- TikTok: @kalimuscle (7.2M)
- Global Search Volume: 30K.
9. Adnaan Shaikh – 12M Followers 💪
Adnaan Shaikh’s fitness journey started with his low weight, evolving into a gym owner with 12M followers. With a significant presence on Instagram (11.5M), Adnaan’s content contributes to a global search volume of 2K, ranking 48th.
- Instagram: @adnaan_07dz (11.5M)
- YouTube: Adnaan Shaikh (458K)
- TikTok: @adnaan07dz (0K)
- Global Search Volume: 2K
10. Thoren Bradley – 11.2M Followers 🏞️
With a Master’s degree in exercise physiology, Thoren’s fitness training focuses on utilizing multiple elements to advance your health. He offers evidence-based health advice, balancing rural living and health maximization; Thoren’s content, especially on TikTok (9.6M), contributes to a global search volume of 5.3K.
- Instagram: @thorenbradley (1M)
- YouTube: Thoren Bradley (580K)
- TikTok: @thorenbradley (9.6M)
- Global Search Volume: 5.3K
Methodology
Data Collection and Analysis:
We sourced our data (as of November 2023) directly from leading social media platforms – Instagram, YouTube, and TikTok leveraging the Ahrefs SEO tool to gauge the influencers’ popularity through global search volumes.
Key Metrics and Weighted Ranking:
Crafting a fair ranking system, we meticulously tallied each influencer’s followers on the three platforms. To add nuance, we introduced a weighted approach, giving significance to global search volumes:
- 35% for Instagram
- 20% for TikTok
- 30% for YouTube
- 15% for Global Search Volume.
Comprehensive Analysis and Categorization:
Beyond the numbers, we delved into the fitness focus of each influencer, categorizing them by gender. This deep dive provided a richer understanding of their influence and the diverse facets of the fitness industry.
Exploration Scope and Future Trends:
More than a mere list, our study serves as a compass guiding individuals into 2024. It explores not just individual influencers but also broader industry trends, offering a peek into the future of fitness content creation.
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